ABOUT YOU GO

The project is a cooperation partnership aimed at promoting the up skilling in digital entrepreneurship of young women (18 to 30 years) with basic craft skills or already involved in creative business through the creation of an innovative crosssectoral educational format comprising digital marketing and entrepreneurial skills and the establishment of a dedicated e-commerce platform to promote and sell their products. Within the framework of potential efforts and strategies to boost employment and job creation for young people, entrepreneurship is increasingly accepted as an important means and a valuable additional strategy to create jobs and improve livelihoods and economic independence of young people.

YOU GO will deliver on this aim through the following:

– Research for the identification of the training needs of young female creative entrepreneurs in the field of digital marketing and entrepreneurial skills and their connection with the existing educational offer, carried out by a combination of desk research and surveying.

– R1 – A tested and validated e-learning course to teach digital marketing (focus on social media management) and entrepreneurial skills in the field of craftsmanship. The e-course will be tested and reviewed during the Blended mobility involving crafts women. 

– R2 – An ecommerce platform specifically dedicated to the promotion and selling of craft items realized by young women.

– R3 – A comprehensive digital toolkit to support the e-commerce platform

The YOU GO project recently started and intends to adress the following objectives.

1

Promote the acquisition of key competences and the up-skilling of women in digital marketing and entrepreneurship in order to improve their competitiveness and potential in creative business.

2

Empower craft women in the e-commerce field with the creation of a dedicated sales web platform.

3

Promoting self-entrepreneurship, economic independence and social inclusion of women in EU
countries through the newly acquired digital competences.